Why People Buy
Understanding the What, Why and How of Selling Lifted Vehicles
As a dealership who stocks lifted vehicles, you know that they’re hot sellers to the truck and Jeep enthusiast market. However, if you’re not a truck or Jeep enthusiast yourself, you may find yourself wondering what exactly it is that draws people to lifted vehicles. In this installment of the SORS blog series, we’ll break down the three main qualities that sell people on lifted vehicles.
1) Off-Road Capability
The most common and well-known reason for lifting a vehicle is for increased off-road capability. The height gained with a suspension lift allows a vehicle to traverse rugged terrain and clear large obstacles with ease and without damage. Furthermore, with the right lift there is no curb, pothole or other road irregularity that a vehicle won’t be able to conquer with ease. Finally, lifting allows for the fitment of larger all-terrain tires, further enhancing performance away from the pavement.
2) Improved Towing & Ride Quality
Another big advantage that lifted truck owners often report is improved towing capability. High clearance suspension lifts make for vehicles that are less squatty when heavy loads, and less likely to drag on any obstructions in the road. Vehicles with quality suspension lifts are also reported to benefit from a smoother ride due to improved shock quality over stock form.
3) It's Just Plain Cool
Finally, the right lift kit on the right vehicle looks awesome. For truck enthusiasts, there’s nothing cooler than a big truck, and for off-roaders nothing beats a truck or Jeep with enough ground clearance to conquer the toughest trails. Large, designer wheels and big, aggressive all-terrain tires are the stuff that truck guys’ dreams are made of, and you can only get that look with a lifted vehicle.
Now that you’ve got the low-down on just what it is that sells people on lifts, take the information and run with it! Bring these qualities to the conversation with your customers - they'll appreciate the knowledge and insight!
About Southern Off-Road Specialists
Southern Off-Road Specialists offers three distinct dealership packages, each of which features several standard features. However, each package can be custom tailored to fit a dealer’s needs. Visit our home page to learn more, or our 'Become a Dealer' page to join our dealership program!
To learn more about Southern Off-Road Specialists, visit our about page.